Sandy CoganCommunications

Writing Samples

A selection of published work for Westat — spanning landing page copy, expert interviews, and thought leadership perspectives. For ad copy, brochures, and additional samples, get in touch.

Landing Page CopyWestat
Public Health

Pandemics. Opioid overdoses. Diabetes. Obesity. Depression. These are among the top public health challenges that influence the research of our premier interdisciplinary public health professionals and epidemiologists. Fueled by our evidence-based research approach on preventing, diagnosing, and treating infectious and chronic diseases and other conditions, Westat works to support our clients in finding ways to determine how best to protect and improve the health of affected populations and society at large.

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Landing Page CopyWestat
Social Services

The well-being of a society is inextricably linked to how well its needs are met. Meeting those needs for all Americans—our aging populations, at-risk youth, children and families, military personnel, and marginalized individuals—demands precisely executed examination of the social policies that affect them. Westat's experts deliver the critical intelligence leaders require to effectively and equitably respond to multiple complex challenges.

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Expert InterviewWestat · November 4, 2025
Improving Blood Transfusion Safety and Clinical Practices

Every 2 seconds, someone in the U.S. needs blood, platelets, or both. This translates to 16 million blood components transfused in patients annually. But how safe is our blood supply from emerging pathogens, and what is being done to protect it? In what ways can transfusion outcomes be maximized to enhance benefits to patients over their lifetimes?

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Expert InterviewWestat
How does TOPMed improve scientific understanding?

Precision medicine is an emerging approach to disease prevention and treatment that considers the unique genes and environment of each patient. The National Heart, Lung, and Blood Institute's (NHLBI's) precision medicine initiative seeks to generate scientific resources that will advance precision medicine in the prevention and treatment of heart, lung, blood, and sleep disorders. To that end, the Trans-Omics for Precision Medicine program, known as TOPMed and launched by NHLBI in 2014, generates whole genome sequencing and other omics data and integrates these data with other available molecular, behavioral, imaging, environmental, and clinical data. As the Administrative Coordinating Center (ACC) for the TOPMed program, Westat provides critical support to NHLBI's initiative.

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PerspectiveWestat · March 23, 2026
Dynamic Guardrails for a Data-Driven World: Inside Westat's Governance Frameworks

The lightning-fast evolution of technology has demonstrated the critical need for strong governance of information processing. Effective governance frameworks—including policies, standards, and oversight mechanisms that guide how data and developing technologies are managed and protected—serve as guardrails that ensure quality and reduce risk without slowing innovation. For this reason, Westat established and applies its leading-edge governance frameworks in every aspect of our work.

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PerspectiveWestat · April 23, 2026
Westat's Data Governance in Practice

Westat's reputation for delivering consistently reliable, high-quality data is grounded in our approach to strong data governance. Our data governance policy embeds key principles and ethics for data handling throughout the data life cycle, and our Data Governance Committee ensures practitioner-informed standards, offers ongoing training, and provides company-wide oversight.

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PerspectiveWestat · February 25, 2026
How NLP Expands the Power of Clinical Notes

Electronic health records (EHRs) can capture quantifiable aspects of patient care, such as diagnoses, prescriptions, imaging, and lab test results, all of which are essential for advancing medical research. But additional data about therapeutic measures administered to or accessed by patients to prevent disease could provide a more complete picture of the nation's health.

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